Our mission is simple: give every small contractor in Central New York the same tools, systems, and advantages that enterprise businesses use — without the enterprise price tag or the learning curve.
We combine the personal touch of a local service business with the power of enterprise-level automation. We're not a faceless tech company selling software — we're a local operator who understands the trades, builds the systems personally, and stays involved after deployment.
I grew up in Central New York and built Home Towne Automation around a simple observation — the most successful companies in the world, regardless of industry, run on rock-solid systems. Systems that capture every lead, follow up automatically, and keep the pipeline moving without anyone dropping the ball. The difference between a business that scales and one that stalls isn't effort — it's infrastructure.
I know this world firsthand. I've worked in septic, property maintenance, and lawn care. I know what it means to be grinding through a physical job from sunup to sundown and still have to worry about where the next job is coming from. You're elbow-deep in work, your phone rings, you can't answer — and just like that, a lead is gone. Not because you did anything wrong. Because you were doing your job.
For local contractors, that gap is expensive. Data from over 1,200 contractors across plumbing, HVAC, electrical, and general contracting shows businesses lose between $45,000 and $120,000 per year from unanswered calls alone. 85% of callers who don't reach you will not call back — they call your competitor instead. The first business to respond wins 78% of the time.
That's the problem I built HTA to solve.
Before starting HTA, I spent years in high-stakes environments where precision, accountability, and operational excellence weren't optional. Leading teams and managing complex operations gave me a firsthand understanding of what separates businesses that run tight from ones that leak opportunity at every turn.
HTA isn't a national agency. There are no AI support bots, no call centers, and no account managers you've never met. When you work with HTA, you work directly with a local team that has the time, the dedication, and the bandwidth to know your business by name — not by account number. You get a real relationship with people who live in the same communities you serve and have a personal stake in your success.
If you're a contractor in Central New York who's tired of losing jobs you never knew you had, let's talk.
— Newell Field, Founder

No hesitation, we can help you with a free Consultation